Who We Are
A community united by the desire to change a little bit of the world around us and driven by the belief that kindness changes everything and is utterly contagious.
Our Mission
Doing Kind believes that small acts of kindness, multiplied by millions of people, can transform the world. We exist to spread kindness into every aspect of life and build hope for a better world. Together we can make a difference.
Our Values
- Kindness First: Doing Kind to people, the environment, business and communities.
- Non-Judgemental: We create safe spaces where everyone can be themselves without fear.
- Inclusive: Everyone has value. Everyone belongs. Everyone can make a difference around them.
- Practical Action: Kindness in all its forms makes a difference. It's not just the practical things, words matter and a smile can travel a thousand miles.
- Community Strength: Together, we are stronger. Collective action creates collective impact and gives us all hope. It reminds us that we are a part of something much bigger.
Our Story
Doing Kind was born from a simple observation: in a world that can feel divided and disconnected, people are fundamentally good and want to help each other. We saw volunteers at Glastonbury Festival bringing compassion and support to thousands of attendees, and we realised that this culture of kindness shouldn't be limited to one event or one place.
We started as a movement to celebrate and organise that culture of kindness. Today, we connect volunteers across communities, organise events, kindness flashmobs and support individuals who are Doing Kind in the places they live and work. Together we build a society where the culture kindness is the default way we treat each other.